Lincoln Center will present an all-day live broadcast on its Facebook page Friday, October 7. The event is designed to give arts fans backstage access the what goes on during a typical day at the arts complex, according to The Wall Street Journal.. The event will include a day in the life of NYCB Principal Dancer Megan Fairchild, a behind the scenes look at Lincoln Center Theater’s production of Falsettos, and a pre-performance meeting with pianist Lang Lang.
As I noted in a previous post on ballet marketing, streaming is a great way to reach arts fans outside of the New York area. The article says that the Philharmonic streamed its September 21 opening-night concert via Facebook Live. In April, the San Francisco Symphony used it to broadcast a world premiere; Broadway shows have also used the tool.